AI Policy Template for Marketing Teams
Built for marketing and growth teams
Marketing teams are producing AI-generated content at unprecedented volume across copy, images, video, and personalization. Without governance, that content can violate FTC disclosure rules, infringe third-party IP, or damage brand consistency. A marketing-specific AI policy turns creative velocity into controlled, compliant output.
Policy Needs for Marketing Teams
- Brand safety guidelines for AI-generated copy, images, and video content
- Disclosure requirements for AI-generated marketing materials under FTC guidance
- Intellectual property rules governing ownership and licensing of AI-created assets
- Data privacy compliance for AI-powered personalization, targeting, and analytics
- Quality control workflows ensuring AI content meets brand voice and accuracy standards
- Third-party AI tool vetting for marketing technology stack additions
Key Clauses to Include
- 1Brand Voice ComplianceRequire all AI-generated marketing content to pass brand-voice review against published guidelines before publication, with documented approval from the brand owner.
- 2FTC Disclosure ComplianceMandate appropriate disclosure when AI-generated content could mislead consumers about human authorship, endorsement, or testimonial authenticity, per FTC guidance.
- 3IP Ownership and LicensingDefine organizational ownership of AI-generated marketing assets and require legal review of AI tool terms of service to confirm the organization retains commercial usage rights.
- 4Personalization Data ControlsEnsure AI-powered personalization and targeting tools comply with CCPA, GDPR, and applicable privacy laws, including opt-out mechanisms and data minimization.
- 5Content Accuracy VerificationRequire fact-checking of all AI-generated claims, statistics, and product descriptions before publication, with documented source verification.
What Generic Templates Miss
- Generic templates do not address FTC disclosure requirements for AI-generated marketing content, which is an active enforcement priority
- Standard policies ignore IP ownership ambiguity in AI-generated creative assets, leaving organizations without clear rights to their own marketing materials
- Boilerplate frameworks lack brand-voice compliance provisions, resulting in AI content that dilutes brand consistency across channels
PolicyGuard gives marketing teams AI governance with brand-voice controls, FTC compliance templates, and IP ownership tracking. Start a free trial and scale content safely.
